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Vinyl Voyage
2024


 


Vinyl Voyage: Music Festival        Identity System and Branding
        Commercial Bumper & Posters
        11 Deliverables 

Objective

1. Develop a visual identity system for a Brazil-based turntable music festival that celebrates the rich cultural heritage of Bahia and the artistry of turntablism.
   
2. Apply the identity system across a range of festival deliverables, ensuring cohesion, cultural relevance, and visual impact.

Process

Site and Topic Research
Exploring Bahia’s architecture and signage alongside vintage block party flyers, 
I discovered unexpected threads.

Concepting    Using the research, I began experimenting with different typographic and concept visuals.



Iterating
Going forward with mimicking the stacked architecture found in Bahia, I began exploring
the foundational rules of the system.



Building Final System
After exploring different visuals that speak to the festival I began establishing
the final identity rules.



Deliverables
Using the established identity system, I designed a set of deliverables for 
the Vinyl Voyage Music Festival.





















Final Reflections

1. Made a cohesive brand identity that was both impactful and engaging.
2. Gained experience in motion graphics and kinetic typography.
3. Built a solid foundation in client-centered and audience-focused design.